XML Markups: Uses and Risks
Web 2.0 is the only web there is these days, and most consumer-oriented firms of substantial size (and many smaller firms as well) have found ways to explicitly and directly take advantage of the user-adaptability and third-party interactions that define this over-arching internet development. In order to strategically maximize the potential of information sharing and utilization, it is necessary for firms to share at least portions of their data and programming code, especially in the creation of hooks for commonly used XML programming languages. There are many advantages to the creation of these hooks, depending on the specific business and operational focus of an individual firm, and many different ways that other users can make use of these hooks. There are also certain risks involved in allowing room for XML mashups, but in the end these mashups are usually more advantageous to the firm (again, depending on individual circumstances) than they are risky.
The reasons that a firm might specifically choose to create hooks for XML mashups are legion, and though many reasons are specific to individual firms, industries, or operations, many are more ubiquitous in nature. In fact, one of the reasons that such hooks might be created these days is simply because they are expected — a large number (perhaps the majority) of websites and applications include such hooks, so consumers and other users that seek these hooks out by be disappointed to find them lacking, possibly to the point of turning away from the firm and its products or services. One thing that firms have to gain from including these hooks in their programs.